(Times of Israel) Simon Plosker - I wandered around the factory listening to Palestinian workers extolling the virtues of working at SodaStream. The overwhelming impression was of a workforce that was truly invested in what they were doing. No senior managers looked over their shoulders or ours while these interviews were taking place. One Palestinian worker repeatedly told me, "I love SodaStream." He told me how much he appreciated working for a company that treated all of its employees well, paid them a good wage, and created a working environment where everyone was part of a family irrespective of nationality. Many expressed similar sentiments. SodaStream CEO Daniel Birnbaum asked how could a place of employment be an obstacle to peace? He pointed out that the factory is not a settlement but is in an industrial zone. SodaStream has a factory in China. Does that mean that it is occupying China? He added that were it not for the boycott, the Mishor Adumim factory would employ more Palestinians. The writer is the managing editor of HonestReporting.
2014-02-05 00:00:00Full ArticleBACK Visit the Daily Alert Archive