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(JTA) - Israeli officials have been deeply impressed by an American study of Israel's public relations needs in the U.S., and say they intend to carry out most of its recommendations. Among them: Be less confrontational and more hopeful in television appearances; don't trash Palestinian Authority President Yasser Arafat or the Palestinian people; and, whenever possible, stress Israel's desire for peace, its vibrant democracy, and the values it shares with America. But Israeli officials balk at stopping their negative campaign against Arafat. They point out that discrediting Arafat is not just a PR gambit but a central element of Israeli policy. 2002-08-23 00:00:00Full Article
Israeli Officials Welcome P.R. Plan
(JTA) - Israeli officials have been deeply impressed by an American study of Israel's public relations needs in the U.S., and say they intend to carry out most of its recommendations. Among them: Be less confrontational and more hopeful in television appearances; don't trash Palestinian Authority President Yasser Arafat or the Palestinian people; and, whenever possible, stress Israel's desire for peace, its vibrant democracy, and the values it shares with America. But Israeli officials balk at stopping their negative campaign against Arafat. They point out that discrediting Arafat is not just a PR gambit but a central element of Israeli policy. 2002-08-23 00:00:00Full Article
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