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(Guardian-UK) Stuart Dredge - DogTV, the world's first TV channel for dogs, is no joke. Launched in Israel in 2009, it now has TV distribution deals in nine countries, is reaching a global audience through YouTube and its own apps, and has "millions, maybe tens of millions" of viewers. The content is scientifically researched to appeal to dogs, helping them pass the day while their owners are at work or school. "We can use the TV to help these animals that are depressed and bored, founder Ron Levi explained. Levi stresses the science behind DogTV's content designed to stimulate dogs' brains, chill them out, and expose them (gently) to things they may find frightening in the real world, from fireworks and traffic to vacuum cleaners. "The colors that we have are very specific to dog-vision, the sound frequencies, the music...it's all patented," says Levi. To avoid harming the sensibilities of its viewership, cats are banned. 2015-04-17 00:00:00Full Article
Israel's DogTV Now Seen in Nine Countries
(Guardian-UK) Stuart Dredge - DogTV, the world's first TV channel for dogs, is no joke. Launched in Israel in 2009, it now has TV distribution deals in nine countries, is reaching a global audience through YouTube and its own apps, and has "millions, maybe tens of millions" of viewers. The content is scientifically researched to appeal to dogs, helping them pass the day while their owners are at work or school. "We can use the TV to help these animals that are depressed and bored, founder Ron Levi explained. Levi stresses the science behind DogTV's content designed to stimulate dogs' brains, chill them out, and expose them (gently) to things they may find frightening in the real world, from fireworks and traffic to vacuum cleaners. "The colors that we have are very specific to dog-vision, the sound frequencies, the music...it's all patented," says Levi. To avoid harming the sensibilities of its viewership, cats are banned. 2015-04-17 00:00:00Full Article
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