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How an Israeli Tech Startup Changed the NBA


(Wall Street Journal) Ben Cohen - Gal Oz and Miky Tamir, based in Israel, invented a product called SportVU - a new way to view sports that uses high-resolution tracking cameras in the catwalks of NBA arenas to capture the precise movements of players thousands of times per minute. SportVU changed the way basketball teams make decisions, basketball players are valued, and basketball fans understand the sport. But after seven years, the SportVU era is over. Before this season, the NBA awarded its player-tracking contract to another company. Tamir had a Ph.D. in physics and decades of experience working for defense contractors on drones, satellites and computer imaging. Oz spent 10 years in an Israel Defense Forces unit that specialized in "visual-intelligence-related work." Their goal was to apply optical recognition techniques to sports.
2017-11-10 00:00:00
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