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Source: http://www.jcpa.org/brief/brief006-9.htm
The Critical Importance of Israeli Public Diplomacy in the War Against the Iran-Hizballah Axis of Terror
[Institute for Contemporary Affairs - Jerusalem Center for Public Affairs] Dr. Raanan Gissin - Instead of the war being about Israel's right of self-defense, Hizballah was able to turn it around so that the issue on the international agenda became Israel's destruction of Lebanon. Israel should have been seen as the victim. We were being attacked. We were the ones who fulfilled all of the requirements of the game. We were true to the international border, we restrained ourselves, we held back. Why should it be that once we start attacking, we immediately start to lose in the diplomatic arena? Because Nasrallah and his patrons in Iran successfully integrated the "ABCs" of public diplomacy into their long-term strategic war doctrine. Nasrallah ordered his men to remove their uniforms and blend in with the population and continue to fight. In this way, when Israel attacks Hizballah, the scene is one of Israel moving against what appears to be a civilian population, even though rockets fired from these villages are striking Israel. Attacks on what looks like civilian targets can then be called "crimes against humanity" and "war crimes." Israel now faces the "special forces" of the Iranian military, the best guerilla warfare units, in front-line positions. Over the last twenty-five years Iran has gradually created a global network, first forming an axis with Syria and then building up Hizballah, with Lebanon serving as a regional theater, part of Iran's global design in its confrontation with the West. The conflict with Hizballah in Lebanon is a testing ground - like Spain in 1936 - for weapons, tactics, and doctrine of how Iran is going to fight the war against the West. Israel had been operating on the assumption that Hizballah was a terrorist organization like Hamas or the PLO that had to be neutralized in order to bring about stability. But these are not merely terrorist gangs. This is an army - a well-trained, well-organized, and ideologically indoctrinated guerilla army - and Israel did not make that point strongly enough at the beginning of the war, neither to the world, nor to itself. From the minute Israel left Lebanon in May 2000, Iran began to implement a takeover of Lebanon by Hizballah. Israel struck over two thousand Hizballah targets, and not only in south Lebanon. Hizballah is fully deployed in south Lebanon, Beirut, the Bekaa Valley, and on the border with Syria. By looking at the targets Israel struck, one can see the extent of the Hizballah takeover. The writer, a former senior advisor to Prime Minister Ariel Sharon, is one of Israel's leading spokesmen to the foreign press and the international community on security and strategic issues.