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Source: http://www.boston.com/news/education/higher/articles/2009/03/27/building_up_jerusalems_economy/
Building Up Jerusalem's Economy
[Boston Globe] Robert Weisman - Jerusalem's new mayor, Nir Barkat, is turning to Harvard Business School for advice on American-style economic development. During a briefing at the business school on Thursday, Barkat said the ideas of Harvard business professor Michael E. Porter on competitive advantage form the backbone of his push to revitalize Jerusalem. "We have a 3,000-year-old brand," Barkat noted. "The whole concept is focusing on areas where we have competitive advantage," Barkat said. Jerusalem is following Porter's playbook by building its economy on three existing areas of strength: culture and tourism, healthcare and life sciences, and outsourced medical and financial services. Barkat noted that he favors a united Jerusalem. "I have no doubt in my mind that our model would work much better in a united city," he said. "Both ideologically and practically, you will not see a split city that really works."