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Source: http://www.ynetnews.com/articles/0,7340,L-3785631,00.html
In Face of Israel's Restored Deterrent Power, Hamas Turns to PR
[Ynet News] Col. (res.) Moshe Elad - After Israel managed to restore its deterrent power vis-a-vis Hamas in the wake of the Gaza operation, Hamas quickly grasped the risk inherent in such deterrence and sought a way to neutralize its impact on the Palestinian public. Through a well-oiled PR machine, sponsored via funds provided by Gulf states, Hamas is attempting to achieve what it failed to do in the battlefield. Once the PR channel also failed to achieve the expected results, Hamas turned to the legal channel in an attempt to erode Israel's deterrent power via an international campaign aimed at delegitimizing Israel's military acts of self-defense.