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Source: http://www.ynetnews.com/articles/0,7340,L-3325968,00.html
Want to Win Media Game? Don't Apologize
[Ynet News] Roee Mendel - The difficult images broadcast on Wednesday from the accidental shelling of a residential house in Beit Hanoun shocked the world. According to Dr. Ra'anan Gissin, former Prime Minister Sharon's media adviser, Israel must deal with the Palestinians on the ground and in "the virtual front, the media front." "You must broadcast the images of the terror groups hiding their rockets and launching those rockets from those residential areas. The world doesn't see enough of those images." Zvi Mazel, Israel's former ambassador to Egypt and Sweden, is of the opinion that Israel mustn't apologize for Beit Hanoun. "The world must be told in the clearest manner that the responsibility lies solely with the terror organizations, which bring it on themselves." Mazel says that the world must understand that despite Israel's withdrawal from Gaza, the Palestinians continue to relentlessly launch Kassam rockets at Israeli towns with the intent to kill. "The world must understand that the lives of Israeli citizens have become hell - they can't work, they can't live, not to mention the economic damage." "Terror groups are committing crimes," he says. "We have nothing to apologize for - we are operating against an enemy which calls for our annihilation and that enemy forces us to fight in populated areas."