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Source: http://www.dailynews.com/Stories/0,1413,200~20950~2117342,00.html
Faith Trumps Fear for Israel Tourists
(Los Angeles Daily News) Brent Hopkins - As Israel's tourism ambassador to North America and South America, Rami Levi encourages Jews and Christians alike to visit the land they revere as the holiest in the world. "There's only one Holy Land," Levi said. "We can compete with 170 other nations because we have Jerusalem." With an ambitious campaign targeting synagogues and churches across the U.S., Israel has steadily won back the tourists its economy depends on, with local religious leaders playing a key role in the process. One million tourists came to the Jewish state last year, though only around one in four was a Jew. Visits from the Americas are up 52% this year.