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Source: http://www.reuters.com/newsArticle.jhtml?type=topNews&storyID=6855313
Image-Wary Israel Seeks "Ambassador" on Reality TV
(Reuters) A new TV series called "The Ambassador" features 14 Israelis trying to outdo each other battling Israel's global image problem. Devised by an American-Jewish benefactor, the series begins airing next week with contestants in business suits plying their propaganda skills at various foreign locales, a Channel Two advertisement said. The prize: an all-expenses-paid year working as an Israeli public relations liaison in New York.