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Source: http://www.haaretz.com/hasen/spages/517092.html
Media Training for Israeli Diplomats
(Ha'aretz)Haim Handwerker - "Focus on your message. If you are asked an embarrassing question, give a short answer, and then cross the bridge over to what you really want to say. Don't repeat negative messages that the interviewer or the person you are debating has used. Don't get into an argument with the interviewer," say public relations experts Elias Buchwald and Marco Greenberg. Buchwald senses that the terror mantra may have worked last year but is no good anymore, given Arafat's death. He suggests delivering a positive message: telling the Palestinians, "Come, let's make peace. We want a good economy for you. We want a good economy for us. We've had enough war. Let's live together."