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Source: http://www.jcpa.org/jl/vp497.htm
Should Israel Now Send a New Message to the Arab World?
(Jerusalem Center for Public Affairs) Dan Diker - At the 1991 Madrid Peace Conference, then Deputy Foreign Minister Binyamin Netanyahu "broke the ice" with scores of Arab reporters when he provided articulate explanations of Israel's positions. The launch of Arab satellite television in 1994 provided Israel with direct access to millions of Arab and Muslim viewers throughout the Middle East. Prime Minister Sharon's foreign media advisor, Raanan Gissin, is regularly interviewed on the leading Arab channels. Despite the high standards of news programming on Israel's new Arabic-language Middle East Satellite Channel, it is not widely viewed in the Arab world because it is recognized as an Israeli government operation. By contrast, ArabYnet, an Arabic translation of the popular Ynet news website of the Israeli Hebrew daily Yediot Ahronot, has become one of the most popular Arabic language websites on the Internet, with nearly a million unique monthly users.