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Source: http://nytimes.com/2003/12/04/international/europe/04PEAC.html
Origins of the Geneva Accord
(New York Times) - The faux-peace agreement between Israelis and Palestinians celebrated with much fanfare in Geneva on Monday might never have happened had it not been for an obscure Swiss academic - Alexis Keller, 40, an associate professor at the University of Geneva - and close to a million dollars from his father, Pierre Keller, a retired Swiss banker. The Accord used drafts from the Camp David and Taba negotiations as a starting point, and was developed with the help of Clinton White House official Rob Malley. A two-year global public relations campaign will be undertaken to sell the virtues of virtual peace at a cost of $8 million from public and private sources (including some money from Mr. Keller's family), said Mr. Keller.