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Source: http://www.thejewishweek.com/news/newscontent.php3?artid=6572&print=yes
Israel's Image Slipping, New Surveys Reveal
(New York Jewish Week) - Israel is still winning the public relations war against the Palestinians, but is losing ground as the violence continues and more Americans blame both parties, according to two new surveys. The most effective way to make Israel's case is to emphasize its democratic values, alignment with the United States, and commitment to peace. And it is counterproductive to verbally attack Palestinian leader Yasser Arafat and his people because such rhetoric only reinforces the perception that Israel is hostile to the Palestinians and not interested in peace.