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Source: http://nytimes.com/2002/09/25/business/worldbusiness/25FRUI.html
The Once-a-Year Search for the Perfect Citron (Etrog)
(New York Times) Jessica Steinberg - The global market for the citron, a pulpy cousin of the lemon, is not large. Nearly the only use it has is in celebrating the week-long Jewish autumn holiday of Sukkot. On some 74 acres of orchards, Yossi Ludmir and his family produce 70 percent of the world's supply. In a typical year, the Ludmirs ship around 100,000 citrons to the United States and another 70,000 are sold domestically.