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Source: http://www.jpost.com/Opinion/This-Normal-Life-Crowdsourcing-the-real-Israel-385748
The Most Exciting Israeli Start-Ups
(Jerusalem Post) Brian Blum - Some of the most exciting up-and-coming Israeli start-ups were at a conference in December organized by OurCrowd, the Jerusalem-based crowd-investing platform. VocalZoom has a technology that filters out background noise so that when you talk on your cellphone in a loud public place, the call will sound crystal clear. Cimagine allows shoppers to place a 3D picture of a piece of furniture from any website into an "augmented reality" version of their own living room to show how it would look. Beacons are little plastic devices that broadcast where they are so you can track your luggage, phone, keys or kids. Pixie adds "distance" and "direction" to beacons - you won't just know your car is nearby, but by using the accompanying cellphone software, you'll be directed right to it. Up-n-Ride is a wheelchair that rises up into a vertical position so the disabled person can participate more normally in everyday activities. Consumer Physics is a molecular scanner that fits in the palm of your hand. Aim it at the pasta on your plate, and it can tell you the ingredients and number of calories. It can be used to sense anything other than metals.