|
Trending Topics
|
Source: http://www.reuters.com/article/us-tech-playbuzz-walt-disney-idUSKCN0WX1LQ
Israeli Content Platform Playbuzz Raises $15 Million
(Reuters) Tova Cohen - Playbuzz, a platform for distributing online content, has raised $15 million in funding led by Saban Ventures, with participation from Walt Disney Co. Playbuzz is used by thousands of publishers to create content in new formats to boost audience engagement. "Traditional media is usually long-form articles or video and they don't make sense in an era where people discover content on a four-inch screen," said Shaul Olmert, Playbuzz's New York-based CEO. While quizzes are the most shared format on social media, Playbuzz also provides publishers with slideshows, flip cards, galleries and lists. Olmert said the average time spent looking at a traditional news article is less than 15 seconds compared with 3-4 minutes for Playbuzz-powered content.