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Video: Mass Event Brings Israelis Together to Sing
(Times of Israel) Renee Ghert-Zand - Koolulam's popularity has soared since it kicked off in Tel Aviv in April 2017, with Israelis jumping at the opportunity to come together with thousands of strangers - to sing. In under an hour, participants learn a three-part arrangement of a Hebrew or English song, and then perform it for a video to be shared on social media. Views have reached millions. On March 13, there were simultaneous Koolulam gatherings in five different cities: Jerusalem, Dimona, Ashkelon, Rishon Lezion, and Kiryat Motzkin, with 7,500 people singing. Co-founder Michal Shahaf Shneiderman said, "The impetus was to bring Israelis of all backgrounds together, regardless of their political views or affiliations." She chalks up Koolulam's breakout success to a desire by people to feel part of an inclusive group or community - even if only for a couple of hours.