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Ford Taps Israeli Military Intelligence Colonel to Lead Big Data
(Bloomberg) Keith Naughton - Ford Motor Co. has hired IDF Col. (ret.) Gil Gur Arie, 44, to become chief of Ford's global data insight and analytics on May 1. Ford equipped all new vehicles with cellular connectivity last year and has said it will outfit new models with high-speed 4G LTE modems this year. The connections provide a portal into the vehicle for drivers to receive software updates and marketing information, while giving automakers a huge cache of data on how its vehicles are operating. Analyzing that data smartly gives carmakers an edge in deciphering what drivers desire and will pay for in their cars.