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Source: http://www.jpost.com/servlet/Satellite?cid=1208422634061&pagename=JPost%2FJPArticle%2FShowFull
"Faces of Israel" Campaign to Highlight Nation's Different Colors
[Jerusalem Post] Herb Keinon - Pictures of 83 white, black and yellow Israelis will blow in the Manhattan wind in May, trying to knock the army helmet off an often one-dimensional perception of the Israeli, and instead present the country's people as a Benetton-style rainbow. David Saranga, the consul for media and public affairs at the consulate in New York, said the campaign of huge banners featuring Israeli faces fluttering from light posts on Fifth Avenue was aimed at showing Americans that Israelis were just like them - a variegated, multi-ethnic, immigrant society. The campaign is part of Israel's 60th anniversary celebrations in the city. "The idea," Saranga said, "is to show the fusion of Israeli society, that it is a multi-cultural society that has different faces, and that what unites us is that we are all Israelis. We want the local population to look at those pictures and say, 'They look like my neighbors.'"