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Source: https://sapirjournal.org/aspiration/2022/01/israel-wins-the-war-of-ideas/
Israel Wins the War of Ideas
(Sapir: A Journal of Jewish Conversations) Bret Stephens - I am often asked, "Why does Israel have such lousy PR?" The problem is that Israel's usual defenders keep trying to win over the wrong kinds of people with the wrong kinds of arguments in the wrong kinds of places. The wrong kinds of people are anti-Zionists who deny Israel's very right to exist as a Jewish state, who belong to the Blame Israel First crowd, who think that the words "apartheid" or "genocide" or "racist" attach to Israel the way that "juice" attaches to "orange," and whose views stem either from ignorance or hostility. Merely to engage with their charges (e.g., "Why does Israel kill so many Palestinian children?") legitimizes bogus assumptions and bigoted arguments. The wrong kinds of arguments include the Israel-as-the-bigger-victim case. A major military power is never going to win an international pity contest, nor should it want to: Israel came into being to end Jewish victimization, not to showcase it. Moreover, such arguments rarely do more than preach to the converted. As for the unconverted, the best argument is that Israel is under no obligation to justify its existence to anybody, least of all those who despise it; that, like any democratic and sovereign nation, it has every right to do what it must to safeguard its vital interests and security; that it isn't interested in winning popularity contests; and that sincere and constructive criticism is always welcome, but its policies won't be swayed by those who fundamentally wish it ill. Year after year, positive perceptions of Israel among the American public at large have generally risen, according to Gallup, from 58% in the wake of 9/11 to 75% in March 2021. Outside the U.S., things look even more promising. Israel has forged increasingly close relations with formerly unfriendly states, from Uganda to Greece to India to the United Arab Emirates. These countries do not want better ties because Israel caved to the demands of larger powers, but rather because Israel resisted them. They are less interested in Israel's concessions than they are in its resourcefulness, its capabilities, its ability to add value in common causes. The writer, a New York Times columnist, is the editor-in-chief of Sapir.