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Source: https://jcpa.org/ukraines-president-zelensky-is-winning-the-narrative-campaign/
Ukraine's President Zelensky Is Winning the Narrative Campaign
(Jerusalem Center for Public Affairs) Brig.-Gen. (res.) Yossi Kuperwasser - The war between Russia and Ukraine has a military dimension, in which Ukraine, with limited Western assistance, mainly in the realm of intelligence, tries to make the most of the natural advantages that being the defending side in a conventional war inevitably confer. Furthermore, this war has a significant political-security dimension, centering on the long-term consequences for the balance of power between the liberal West (of which Israel is a part), and the West's autocratic adversaries (Russia, China, and their proxies) and ideological enemies (radical Islam, especially Iran). Even if he may soon be defeated and perhaps even lose his life, Ukrainian President Volodymyr Zelensky has succeeded in winning the campaign for the narrative through personal example, determined and exhilarating messages, and leveraging the heroic conduct and sacrifice of Ukrainian civilians and soldiers. If Zelensky succeeds, against the odds, he can position Ukraine and himself as an example of fighting for freedom and present Ukraine as a role model for other nationalities, especially in Russia's environment and perhaps even within Russia. Therefore, it is clear how great a danger Zelensky's moves constitute in Putin's eyes. The writer, Director of the Project on Regional Middle East Developments at the Jerusalem Center, was formerly head of the Research Division of IDF Military Intelligence.