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Source: http://www.ynetnews.com/articles/0,7340,L-3521449,00.html
Power of Symbolism
[Ynet News] Guy Bechor - In Palestinian society, a mother whose son committed suicide as part of the struggle against the Jews must openly declare that she is overjoyed by his martyrdom. In other words: Even if we kill 1,000 terrorists, the other side will still be declaring victory. Hamas has adopted common Middle Eastern tactics - the tactics of symbols. Symbols, pictures, and performances will always overcome words. David Ben-Gurion knew this. His very image was a symbol. His rhetoric style, his hair, his pioneer spirit, his emphasis on action, and his enthusiasm all served to convey emotions.