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Source: https://nypost.com/2023/01/28/how-israel-is-using-digital-diplomacy-to-win-in-iran/
How Israel Is Using Digital Diplomacy in Iran
(New York Post) David Saranga - Social media users engaged with Farsi-language digital content generated by Israel's Ministry of Foreign Affairs last year 450 million times - 93% were in Iran. Israel's digital diplomacy team maintains channels in more than 50 languages which reach 2 billion people each year. The woman behind our Israel in Persian accounts on Twitter and Instagram escaped Iran as a teenager and moved to Israel where she lives today. Persian food, holidays and Farsi are core components of her identity and Iranians following @IsraelinPersian can see themselves in the content she produces. In October 2022, the Israel Ministry of Foreign Affairs conducted a poll inside Iran which revealed that over 70% expressed positive sentiments towards Israel. Since the beginning of the demonstrations in September, the Israel in Persian account has evolved into an unlikely voice for the Iranian people. Content today focuses on the beatings, executions and violations perpetrated by the regime. Since the beginning of the protests, Israel's Persian-language Instagram followers surged from 400,000 to 1.1 million in the last year, while Twitter numbers rose nearly 15%. Amb. David Saranga is Director of the Digital Diplomacy Bureau at Israel's Ministry of Foreign Affairs.