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Source: https://www.jpost.com/israel-news/article-876928
Israel Adopting Messaging Reforms
(Jerusalem Post) Idan Kweller - Israel is working to reshape its international messaging, amid growing concern over the country's deteriorating image among younger audiences in America. The government established a rapid-response team to monitor online activity, identify negative trends in real time, and deliver counter-messaging. A central "facts site" has been launched to provide background, legal context, and historical information, serving as a foundation for a broader network of digital platforms targeting specific audiences, including university students, evangelical Christians, Latino communities, liberals, African Americans, and Jewish Americans. The initiative is to expand over the coming year, incorporating multiple languages, shorter digital content, and first-person testimonies.